Wednesday, 01 March 2017 14:36

Haute Route expands into Scandinavia with Maserati Haute Route Norway from 2018

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In the latest move in a global expansion of its Haute Route amateur cycling brand, OC Sport announced today the creation of the Maserati Haute Route Norway. With the inaugural edition set to take place in Summer 2018, entries will be put on sale in the coming months.

The Maserati Haute Route Norway is a three-day cyclosportive that will be based in one location and, like all Haute Route events, will feature timed and ranked racing on authorised roads for an amateur peloton of riders from all over the world.

HR Maserati Logo 002

The Maserati Haute Route Norway is the latest step in an ambitious global expansion of the successful Haute Route concept. The original seven-day European Haute Route events – the Haute Route Alps, Haute Route Pyrenees and Haute Route Dolomites – have been followed by the inaugural Mavic Haute Route Rockies, which takes place in Colorado this summer, and two new three-day events – the Haute Route Ventoux and Haute Route Alpe d’Huez.

Matt Holden, Cycling Strategic Development Director at OC Sport, says the Maserati Haute Route Norway is just one part of a continuing programme of expansion that will see yet more three and seven-day events announced in the coming months. He said that Norway – which is due to host the World Road Race Championships later this year - was immediately attractive as the first location for an Haute Route event in Scandinavia.

Image 2 Maserati Haute Route Norway copyright Destinasjon Ålesund Sunnmøre 002

“Norway quickly became a front-runner as we reviewed possible locations for our next Haute Route adventure,” he said. “Our riders will discover some of the most beautiful and challenging terrain in the world where roads with majestic switch-backs climbs in amongst the Norwegian fjords – already an area of world class tourism.”

Holden added that he was delighted be able to announce Maserati as the Title Sponsor of the event, as the iconic Italian road car manufacturer deepens its involvement and support of amateur road cycling. “Maserati has demonstrated a passion and respect for their craft, much like the Haute Route has for the legacy of professional road racing,” he said. “We are delighted to have them on board for our latest and most exciting new Haute Route challenge.”

Peter Denton, North Europe General Manager of Maserati, said: “We are excited to be able to further develop the brand connection with cycling through the introduction of a new partnership with the Haute Route on the challenging roads of Norway.  The quality of an Haute Route event supported by Maserati in this engaging environment seems to complement one another perfectly.”

Image 3 Maserati Haute Route Norway copyright Destinasjon Ålesund Sunnmøre 002

Preparations for the Maserati Haute Route Norway are already well-advanced with a recce of the proposed course due to take place within weeks and a test event scheduled for summer this year, after which entries will go on sale for the inaugural peloton which is expected to attract riders from Scandinavia and all over the world.

The Maserati Haute Route Norway will benefit from a single race village location, simplifying logistics and will feature all the key ingredients that make Haute Route events unique where amateur riders, of a range of abilities, are treated like pros. In keeping with the Haute Route’s unique proposition, riders on the 2018 Maserati Haute Route Norway will benefit from safety, mechanical and medical support on the road, massages and a rider’s meal after racing and full logistical support, meaning that the focus is exclusively on the riding.

HAUTE ROUTE CALENDAR 2017

Mavic Haute Route Rockies (Boulder – Colorado Springs)

Seven consecutive stages from June 24th to June 30th

Haute Route Alpe d’Huez

Based in Alpe d’Huez 

Three consecutive stages from July 12th to July 14th 

Haute Route Pyrenees (Anglet - Toulouse)

Seven consecutive stages from August 13th to August 19th

Haute Route Alps (Nice - Geneva)

Seven consecutive stages from August 21st to August 27th

Haute Route Dolomites (Innsbruck -Venice)

Seven consecutive stages from September 2nd to September 8th 

Haute Route Ventoux 

Three consecutive stages from October 6th to October 8th

For further information on Haute Route events, please visit www.hauteroute.org

 

All images: Destinasjon Ålesund & Sunnmøre

 

Last modified on Friday, 03 March 2017 10:16

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