Britain on Foot launched in 2012
The move is designed to help the UK outdoor industry reach an even wider audience with positive messages about the benefits of outdoor activities.
From November 17th, visitors to the Britain on Foot website (www.britainonfoot.co.uk) will be re-directed to a dedicated landing page on the OS site. The page is part of an all new #GetOutside section that hosts an extensive directory of routes and maps, skills advice and other information designed to encourage more people to explore the outdoors. #GetOutside will host other existing BoF material and the many long term supporters of the campaign are being encouraged to share new content to host on the platform.
Andrew Denton, CEO of the OIA, explains: “At a strategic and political level, Britain on Foot has been a huge success. Under the banner of the campaign, we have successfully placed outdoor activities firmly on the government’s agenda. Our sector now influences decision making in areas such as sport and recreation, tourism, and health, and the outdoors is firmly embedded in UK policy-making at ministerial level. The content of Sport England’s 2016 report ‘Towards an Active Nation’ is clear proof of that.
“We all now need to focus on supporting participation delivery projects and that is why the OIA is getting behind #GetOutside as the major UK consumer call to action. We are delighted to be working with the team at Ordnance Survey, who have put significant resource into the project and built a fully-featured website that is packed with a wealth of useful and user friendly content, designed to help people of all ages and abilities explore the outdoors.”
Nick Giles, Managing Director of Ordnance Survey Leisure, said: “We have been working with the Outdoor Industries Association for a number of years and I am delighted that we have been able to build this new partnership. Both organisations are passionate about the outdoors and making it enjoyable, accessible and above all safe. It is clear that an active outdoor lifestyle benefits not only health and well being but also the development of a strong social and family environment. This new partnership gives us an even louder voice to inspire a new generation of outdoor enthusiasts.”
Britain on Foot – moving forward
Britain on Foot has been inspiring the public to get active outdoors since 2012. The Outdoor Industries Association created the Britain on Foot campaign to put outdoor activities firmly on both the public and political agendas. Since then we’ve enjoyed support from the UK outdoor sector, with businesses of all sizes contributing to our programme, encouraging and inspiring people to get active outdoors.
We have also successfully influenced government decision making in sport and recreation, tourism and health. Sport England’s 2016 report ‘Towards an Active Nation’ is proof that the outdoors is now firmly embedded in UK policy-making, and much of that is thanks to Britain on Foot.
However, it’s time to take the next step. Britain on Foot is now working closely with Ordnance Survey and is getting behind #GetOutside, the high profile campaign that will reach and inspire even more people to get active outdoors.
So, whether you are a long term Britain on Foot supporter or new to the project, please explore this website, get involved and together let’s inspire the people of the UK to #GetOutside.
The Britain on Foot logo will continue butas part of the #GetOutside campaign the logo will be integrated into features and advertisements in a new style as shown below.