LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is working in partnership with Thirst, a global non-profit committed to water conservation and led by Mina Guli.
Guli, an international water advocate, is currently running the equivalent of 40 marathons (1,048 miles) along six rivers on six continents in six weeks as part of the 6 River Run to build awareness for what she calls a ‘world water crisis’.
To strengthen this message she is drinking from the very rivers she runs along using revolutionary LifeStraw personal filtration products to hydrate. It’s a remarkable journey and an epic feat of human endurance.
Alison Hill, Managing Director of LifeStraw says, “Mina and I were brought together as two, young, global women leaders working on safe water and driven to make change.
“6 River Run is a heroic feat of endurance raising awareness for a critical issue – lack of clean water. By running along the most historic rivers in the world, she raises a critical message – the world’s future and our lives depend on having enough clean safe water – is sure to resonate. Together, we are asking for an extraordinary commitment from everyone, everywhere to turn the tide.”
Using the LifeStraw Go 2-Stage and LifeStraw Personal, Guli’s river route includes the Colorado River, the Amazon River in South America, the Murray-Darling Basin in Australia, the Yangtze River in Asia and the Nile River in Africa, ending on the River Thames in England.
Hill is asking global corporate leaders to make a pledge; dedicating resources to ensuring their companies become effective water stewardship leaders and following guidelines of the UN Sustainable Development Goal 6. Guli’s call to action asks consumers and companies to adapt sustainable best practices in their daily lives and to engineer more water-friendly products.
“LifeStraw’s water filtration products are making clear progress in advancing solutions for today’s world water crisis,” said Guli. “Not only does LifeStraw engineer best-in-class technologies, its team provides sustainable on-the-ground support in countries in dire need of fresh water. I am grateful for their support and privileged to have LifeStraw on my journey.”
LifeStraw’s supporting components include its 2017 commitment to launch a water filtration product that removes heavy metals in water and a call to action to global CEOs and consumers to take affirmative steps addressing the global water crisis.
LifeStraw will expand its water filtration and purification product portfolio in 2018 to provide families with increased protection against water contamination from chemicals and heavy metals.