Thursday, 13 April 2017 22:24

Tommy Caldwell Joins The Edelrid Family Featured

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EDELRID continues to expand their athlete community by signing Tommy Caldwell as a full line athlete. As a full line athlete, Tommy will represent Edelrid’s full line of climbing gear including ropes, harnesses, helmets, hardware, and all other climbing related gear. As a 153 year old company who has only begun to make their presence known in North America, this move is an exciting confirmation of things to come.

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Tommy chose EDELRID as his exclusive climbing gear sponsor not only because of the outstanding quality of and innovation around the products, but also as a direct result of the company’s core values, their rich 150+ years of manufacturing experience, and the stringent environmental standards that EDELRID’s product lines reflect.

Tommy had this to say, “My dad was a mountain guide with an oversized appetite for adventure and a deep love of the mountains. I learned to climb before I learned to read. It is impossible to be a lifelong climber and not feel a responsibility to protect the places we love. Climbers become environmentalists because climbing requires a strong intimacy with our natural world.

More than most we notice the effects of global warming. We walk on the receding glaciers, swim in the rivers that grow smaller each year, and climb on the rock faces that more and more are falling apart due to the shifting weather patterns. Living a lower impact life becomes a lens in which we can take care of the planet we love. The products we choose to consume and the companies we choose to work with are a vital part of the equation.

Edelrid's commitment to the most stringent environmental standard, bluesign® shows that they are about more than just Greenwashing. This along with the fact that they are family owned and are leading the way in innovation makes me incredibly excited to join the team.”

Edelrid recently had a Facebook Live event to introduce Tommy to the athlete team. He also talks about the innovation involved in the climbs he has been involved in and how he hopes to assist with EDELRID's innovation.

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These are truly historic times for EDELRID, who in December of 2015 launched its own North American subsidiary headquartered in Oregon, centered around the majestic Smith Rock State Park, a location that will keep the company close to its climbing roots.

The expansion of Tommy’s sponsorship echoes EDELRID’s continued investment into the US market.

“Tommy has been a natural fit within the Edelrid family since day 1”, says Carsten von Birckhahn, Brand Manager for EDELRID GmbH & Co.KG, the parent company to EDELRID North America. Von Birckhahn added, “His decision to join Edelrid as a full line athlete is a direct reflection of Edelrid’s quality, innovation, and our focus on sustainability, which is one of the core drivers that guides our product development.

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Tommy will not only represent Edelrid’s full climbing line, but we are also encouraged by his passion to become the voice of our Ropes That Matter campaign, aimed at creating greater awareness around Edelrid’s sustainable rope manufacturing”.

About EDELRID

Founded in 1863 and based in Germany, where more than 60 percent of its production takes place, EDELRID manufactures ropes, carabiners, harnesses, helmets, and a variety of other climbing, recreation, safety, and industrial gear. With a focus on sustainable manufacturing processes, Edelrid, in 2009, became the world’s first rope manufacturer to meet the tough demands of bluesign®, proving that the highest quality of ropes and slings could be manufactured using environmentally friendly materials and processes. Additionally, in 2015, EDELRID released the world’s first harness, the Huascaran, made from 100% bluesign® approved materials.

All product development takes place at the company’s headquarters in Isny, Germany. This assures the outstanding quality and functionality that EDELRID customers worldwide have come to expect, and enables constant product innovation. For more information, visit www.edelrid.com.

Last modified on Thursday, 13 April 2017 22:43
Davy Wright

Most at home in the outdoors, preferably on top of something big and pointy. Scotland is Davy's playground, which is why he doesn’t mind getting wet. But winter is where it’s at. Hiking, scrambling, camping and a bit of climbing when I can. Sucker for a ridge. At a lower altitude he try getting out on his bike and run if he has to.

Davy describes himself as "a bit of a gear geek, maybe less of the bit. I like to see how things work or don’t!" In following this line Davy has become a respected and authoritative blogger over the last few years, working with many of the UK's major manufacturers and retailers.

Preferred activities: Hillwalking, camping, scrambling, trying to get better at climbing/ice climbing, cycling/mountain biking

Areas commonly visited: Lochaber, Cairngorms, Lake District

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