Monday, 22 May 2017 08:26

Edelrid discontinue climbing shoes after buying Red Chili

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It's been announced today that Edelrid and Red Chiliare joining forces. Red Chili will maintain its brand identity under Edelrid. Together, they plan to further reinforce Red Chili's strong position on the German market for climbing shoes and fashion-orientated climbing and bouldering apparel.

 News Press Release RedChili 20170522

Red Chili's founders, Stefan Glowacz and Uwe Hofstädter, will remain responsible for brand orientation, apparel and climbing shoe development. In addition, they will both continue to be jointly responsible for the success of the brand in the future.

RC ED 1 002

The new product portfolio will be adjusted to the extent that Edelrid will discontinue its climbing shoe collection. Both the Red Chili and Edelrid apparel lines will continue to be offered to specialist retailers. Edelrid is taking on the majority of the workforce from Red Chili Design and Development. Climbing shoe development will continue jointly at Edelrid headquarters in Isny, in keeping with the Red Chili slogan: “Only climbers know what climbers need.”

 

 

Last modified on Sunday, 25 June 2017 19:19

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