Red Chili's founders, Stefan Glowacz and Uwe Hofstädter, will remain responsible for brand orientation, apparel and climbing shoe development. In addition, they will both continue to be jointly responsible for the success of the brand in the future.
The new product portfolio will be adjusted to the extent that Edelrid will discontinue its climbing shoe collection. Both the Red Chili and Edelrid apparel lines will continue to be offered to specialist retailers. Edelrid is taking on the majority of the workforce from Red Chili Design and Development. Climbing shoe development will continue jointly at Edelrid headquarters in Isny, in keeping with the Red Chili slogan: “Only climbers know what climbers need.”