The 4,000 square foot store on Piccadilly in St James' in London, is set over two floors, providing the perfect backdrop to showcase a comprehensive range of Arc’teryx products including high performance outdoor clothing, snow sports apparel, footwear, harnesses and packs.Consumers will also be able to experience the Arc’teryx pillars of design, craftsmanship and performance through interactive display and technology areasthroughout the store. A community zone, run in association with the British Mountain Guides, will provide a space for alpinists to plan trips, study routes and record their latest summits and adventures.
Adam Ketcheson, VP of Arc’teryx Marketing & B2C said: “London has an active community who deal with the challenges of inclement weather. It’s also a hub of fashion and design, and the minimalist aesthetic of Arc’teryx fits perfectly into the London environment and the UK outdoor community at large. At our Piccadilly store, our customers will be able to experience our commitment to design, craftsmanship and performance through our product, technologies and people."
The Arcteryx Piccadilly Grand Opening weekend takes place on 5-6th September with product giveaways, a complimentary fresh juice bar, and Gore-Tex™ demos. Plus a team of Arc’teryx makers will be creating exclusive hand-sewn Gore-Tex™ lunch bags for people to take away.
WIN A SKI TRIP TO WHISTLER, CANADA!
Plus VIP seats at the annual Deep Winter photo challenge
On 5th September, for one hour only from 10-11am, simply take a selfie in front of the new Arc’teryx Piccadilly storefront window, tag it #ArcteryxPiccadilly to Instagram. The winner will be announced at midday via Instagram and must be available in the store to claim the prize immediately. Prize includes flights, hotel, lift passes and more!