The research from the tourism board has revealed that almost half of the UK (48%) crave the great outdoors and admit they want to try something new when they go on holiday (42%). This compares to only half as many people (22%) wanting to do nothing whilst away.
British jetsetters’ favourite adventure activities include traditional outdoor sports such as ocean swimming, hiking and cycling. As well as this, some adventurers are also looking for new and unusual sports to take on with activities such as stand up paddle boarding (SUP) and beach yoga ranking in the top 15 for Brits.
In light of the research findings, these thrill seekers have admitted that being active is the best way to see a new place (47%) with a quarter (22%) agree they are inpsired by the desire to try new sporting trends. Being active is largely influenced by social media as almost one in ten holidaying Britons (9%) admit to being inspired by Instagram and the need to create great content for their social channels.
With their attitudes geared towards adventure, it comes as no surprise that Brits would rather travel with an intrepid holiday companion. Visit Jersey’s research shows that more people would choose to hit the wilderness with Bear Grylls (12%) or stay active with Jessica Ennis (15%) on holiday, compared to stars known for their partying antics such as Spencer Matthews (2%) or Charlotte Crosby (6%).
Showing the way for Brits seeking action-packed adventures is Sean Conway, best known for being the first person to cycle, swim and run the length of Great Britain. The extreme adventurer has taken on an island smaller in size but by no means smaller in adventure in a recent challenge in Jersey.
Over 48 hours Sean tackled as many on-island adventure and outdoors activities as possible. Sean completed an ocean swim, SUP, sea kayaking, trail running, coasteering, foraging, rock climbing, hiking and cycling all of which is captured in a content piece released today. These are just some of the activities visitors can do whilst on the island break. Jersey’s 24 beaches and 300 miles of walking trails make it the perfect place to experience the freedom and beauty of the great outdoors and come up for air.
Sean Conway said: “I’m an endurance adventure seeker so both on holiday and in my day-to-day life I look for ways to add a little adrenalin. Jersey is the perfect place to find this – it’s an island packed with adventure activities to experience and open spaces to explore, from the gorse-clad coastlines and sweeping bays to the stunning hiking trails. I had an amazing time in my 48-hours and can’t wait to head back.”