Outdoor clothing brand Páramo, whose head office is in Wadhurst, East Sussex, is sponsoring this month’s Bewl Water Run Series - while raising money for the volunteer charity Search Dogs Sussex.
The Páramo store on Wadhurst High Street is sponsoring the 2026 Bewl Water Run Series, organised by Hermes Running, with the popular event returning to Bewl Water on 12 September.
The partnership brings together two local businesses and a shared passion for getting people outdoors, with runners travelling from across the South East to take part in races around the reservoir.
Search and Rescue team training 25 002
As part of the sponsorship, Páramo is offering registered runners a 20% discount at its Wadhurst store when they visit and show proof of race entry. This offer runs from 12 September–12 October 2026.
The store is also using the event to raise funds for Search Dogs Sussex, a volunteer charity providing specialist search dog teams to Sussex Police around the clock. The teams help search for vulnerable and missing people across the county.
Raffle tickets cost £1 and are available now from the Páramo Wadhurst store, with prizes including a Páramo Fuera Windproof Smock worth £100, a Nikwax Outdoor Protection Kit, Darn Tough Vermont Socks and two places in the 2027 Bewl Water Run.
Bewl Run Photo: Gareth Parker Race Photography 1
Christine Levick, Páramo Wadhurst Store Manager, said: “We’re delighted to support an event that brings runners and visitors into the area while encouraging people to get outside and enjoy the beautiful countryside on our doorstep. As a business rooted in the local community, we’re particularly pleased to be fundriasing for Search Dogs Sussex.”
The Bewl Water Run Series has established itself as a popular fixture for trail runners and endurance athletes, with routes taking in the reservoir, surrounding countryside, country lanes and woodland.
This year’s programme includes 10K, half marathon, marathon and 50km ultramarathon distances, giving runners a choice of challenges around the scenic Bewl Water setting.
David Ross, Race Director at Hermes Running, said: “We’re very pleased to be partnering with Páramo. It’s fantastic to have the support of a well-established local business, and we’re looking forward to working together to make this year’s Bewl Water Run Series a great event.”
Runners can find details via the Hermes Running website.
