Although most parents believe that children should get a bike or tricycle at an early age (under 5), numbers fall away quite sharply when looking at the development of child cycling, with 50% believing stabilisers should come off between 6 and 8 years, and most parents judging that children should not cycle on the road or to school until at least 10 years of age...and for many that isn't appropriate until age 12 or older.
68% of respondents to the survey said they believed that their children would benefit from cycling lessons in school. And 73% said they thought that viable role models played a part – if families were able to see other families, such as William, Kate and the kids, out and about as a cycling family, perhaps they might be encouraged to do the same.
A majority of British families cited a lack of knowledge of cycle routes (57%), infrastructure such as cycle lanes (47%) and fear of other road users (65%) as reasons why they choose not to cycle together.
Despite these figures, 56% of respondents said that they wanted to cycle more as a family and were simply waiting for the weather to get better before they got back on their bikes in 2021. 57% of respondents say that lockdown inspired them to get cycling.
Sudocrem's Cycle More campaign has launched to encourage and help more British families get into cycling. Backed by Paralympian cyclist and mother of two, Dame Sarah Storey the campaign will work to raise the profile of cycling in the UK amongst more than the lycra-clad elite and perhaps, follow a little more in the tyre tracks of our neighbours in the Netherlands!
UK head of OTC marketing at Sudocrem, Nick Lang says, "We've noticed that My Little Sudocrem has become popular amongst cyclists, especially to soothe 'cyclist's bum'. Cycling is a healthy activity that the whole family can enjoy - from riding on the back of mum or dad's bike, to stabilisers, all the way through to adulthood - which is why we thought it would be a great activity for Sudocrem to get involved in."
Visit the Sudocrem website for more information.