After seeing sales impacted significantly due to the global pandemic in spring 2020, the team at Aquapac knew they needed to invest to ensure the best recovery possible for the brand once things started to settle and return to normal.
Many brands in the outdoor and water sports leisure industry have benefitted from consumers spending more time on new and existing hobbies during lockdown. A rise in the popularity of cycling and paddle boarding meant Aquapac was perfectly positioned to capitalise on a growing market. The company has seen sales increase 30% in the first six months of 2020/21.
In October 2020, Aquapac hired a new Marketing Manager, James Tuck. Tuck has a wealth of marketing and communications experience in the outdoor and marine industries having previously worked with brands such as Helly Hansen, Raymarine, Princess Yachts and GP Batteries. He’s a qualified mountain leader, sailing instructor and previous RNLI lifeguard now engaging in mountain biking, sailing, hiking and surfing. After six months in the role of Marketing Manager for Aquapac, he has now been appointed Marketing Director.
Tuck said “I was thrilled to join Aquapac, whose products I’ve known and used as a consumer for years. The brand has exciting potential. As Marketing Director, I’ll be focused on growth, ensuring we support our sales network.”
Co-CEO Max Malavasi added, “The pandemic has pushed us to make tough decisions. The recent sales growth gives us the confidence to confront future challenges. It made sense for us to invest in our team. The positive performance we’ve seen over the last ten months has been a result of everyone working together. James has made a great start, impacting our business positively.”