Wednesday, 17 March 2021 13:11

Dynafit donates EUR11,000 to Snow Leopard conservation

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Ski and running brand Dynafit is donating over EUR 11,000 to snow leopard conservation after its 12th annual Snow Leopard Day.

In normal years, every 16 March, ski-touring enthusiasts around the world log their ascents with Dynafit donating 1 cent for every metre gained; in 2020 the day raised over EUR 20,000. This year, due to COVID-19, the event was not able to take place as usual so instead Dynafit-sponsored athletes from 10 different countries took on the challenge, logging 113,415m of vertical gain.

Dynafit SLD 2021 Alba de Silvestro and Andrea Prandi Uphill Italy Credit Maurizio TorriAlba de Silvestro and Andrea Prandi Italy   Photo: Maurizio Torri

Dynafit upped the contribution to 10 cents per metre, resulting in a EUR 11,341 cheque to help protect snow leopards. Sebastian Krogvig in Norway accumulated the most height, with an amazing total of 8,851m in 9:45 hours. Dynafit's long-established partnership with the Seattle-based Snow Leopard Trust is linked to the brand's snow leopard logo, with over EUR 135,000 raised in the last 10 years.