In normal years, every 16 March, ski-touring enthusiasts around the world log their ascents with Dynafit donating 1 cent for every metre gained; in 2020 the day raised over EUR 20,000. This year, due to COVID-19, the event was not able to take place as usual so instead Dynafit-sponsored athletes from 10 different countries took on the challenge, logging 113,415m of vertical gain.
Dynafit upped the contribution to 10 cents per metre, resulting in a EUR 11,341 cheque to help protect snow leopards. Sebastian Krogvig in Norway accumulated the most height, with an amazing total of 8,851m in 9:45 hours. Dynafit's long-established partnership with the Seattle-based Snow Leopard Trust is linked to the brand's snow leopard logo, with over EUR 135,000 raised in the last 10 years.