Already popular in Asia, the Chinese trend is now growing in Europe and “Swedish retail has started to get the hang of it”, says Streamify CEO Johan Klitkou. Live video shopping broke through in China at the beginning of Covid-19 and today generates around $200 billion a year, equivalent to 15-20 percent of China's e-commerce. The phenomenon is also now growing rapidly in Sweden and several Swedish retail chains and brands, such as Isbjörn, have already embraced the live shopping trend.
“This is a natural step for us as our e-commerce is a vital channel for Isbjörn and we want to be at the forefront of the latest retail possibilities. Our customers are environmentally conscious parents who want sustainable and purposeful clothes.” says Isbjörn of Sweden's founder and CEO Maria Frykman.
Isbjörn’s collaboration with Streamify means, in addition to the use of the platform itself, the company is finding creative new ways of reaching its target consumers.
“We want to present the clothes in their natural environment outdoors and being worn by active kids who love different outdoor activities, which gives a completely different dimension to being inspired and understanding the function of our garments. We believe that live video shopping will create greater engagement with our end consumer.” says Maria Frykman.
Live video shopping has had a noticeable impact in Sweden recently, with excellent potential to develop further. “There are still areas of improvement, both in terms of predicting a long-term effect of live video shopping and how the customer can develop the live broadcast itself. Isbjörn of Sweden wants to give its customers both inspiration and information when they shop. It is a great start to our partnership.” says Streamify's CEO Johan Klitkou.
The market potential for live video trading is huge. There are few players in the market and the existing players do not have time to meet all the demands from the trading industry.
“We believe that Europe has only just seen the beginning of live shopping. Our developer competence also means that we can move quickly between different systems and platforms.” says Johan Klitkou.