Based in Vancouver on British Columbia’s dramatic coastline, the people at SAXX couldn’t fail to be aware of the problem of plastic in the oceans. Tons of the stuff gets washed onto their beaches every year.

So they decided to do something about it, partnering with Plastic Bank, which works with coastal communities around the world to incentivise local recycling systems. Stopping ocean plastic, while improving the lives of those who help collect it. Over 20,000 collectors across South America, Egypt, the Philippines and Indonesia have so far recovered nearly 50m kilos of ocean-bound plastic.

Buy a SAXX Hot Shot Water Camo brief and you’ll help prevent 50 plastic bottles from entering the ocean. It’s as simple as that.

You’ll also be helping yourself as the Hot Shot brief combines Coolcore fabric technology with the patented Ballpark Pouch, ensuring chafe-free support and comfort this summer.

Is there anything better than super-soft underwear that feels good AND does good? Probably not.