Following the successful launch of the Ringwood store in July, this marks the brand’s second new store in just three months, underlining Páramo’s dedication to growing its retail presence and making its products more accessible to outdoor enthusiasts.

Located in the heart of the Scottish Highlands, Fort William is renowned as the gateway to some of the UK’s most iconic outdoor adventures, making it the ideal location for Páramo's latest store. The new store will offer a comprehensive range of Páramo’s award-winning, sustainably produced outdoor clothing, catering to both seasoned adventurers and those new to outdoor activities.

“Opening in Fort William allows us to further our mission of providing high-performance, sustainable clothing to those who are passionate about the outdoors,” said Richard Pyne, Páramo CEO. “With two new stores in just three months, we’re not only expanding our retail footprint but also reinforcing our commitment to making our products more accessible to local communities who value both performance and sustainability.”

This exciting development in Fort William marks Páramo’s fifth standalone store, adding to its existing locations in London, Keswick, Ringwood and the brand’s hometown of Wadhurst. 

In addition to Páramo’s renowned collection of outdoor clothing, the new store features a curated selection of outdoor products from well-known brands, including Elliot Brown Watches, Darn Tough Vermont, Ortlieb, Hydro Flask and Ledlenser, enhancing the shopping experience for customers seeking high-performance gear. 

The Fort William store is set to open its doors on 9th October.  Visitors can expect exclusive in-store offers, expert advice, and the opportunity to discover Páramo’s full range of waterproofs, insulators, and baselayers designed to perform in all weather conditions.