Based on the edge of the Peak District, and inspired by the national park, Polaris was founded 25 years ago by Roger Dillon. A fell runner, he quickly discovered a new-found affection for mountain biking which wasn’t suited to fell running gear and so set about designing his own bikewear.
Since then, Polaris has built up a team of sales professionals, all with a knowledge and passion for cycling. Nikwax knows this experience will be used to successfully distribute a select, cycling-specific range of Nikwax products to both major retailers and Polaris’ network of independent bicycle dealers.
Andy Beach, Polaris Bikewear Brand Manager, says: “We’re delighted that Nikwax have recognised our experience and expertise within the cycling industry, and have chosen Polaris Bikewear to showcase their products within the industry. We’ve been using Nikwax on our own products for some time now, so when the opportunity to work more closely came around, it seemed like a natural fit.
“We know just how effective the Nikwax range is at protecting and prolonging the lifespan of Polaris products, and are looking forward to demonstrating this to our network of retailers. We believe the Nikwax range will provide excellent value for both retailers and their customers.”
Polaris Bikewear sell Nikwax products which are perfect for road and mountain bikers. Including Softshell Proof spray on, Glove Proof, Nikwax Tech Wash, Base Wash and Wool Wash.
Nick Brown, Founder of Nikwax, adds: “Working with a team like Polaris, means we’re confident our range of products will be sold with the proficiency and passion they deserve.
A rooted understanding of this industry is important to know that our end users are getting the right Nikwax product and using it in the right way. In the end that’s what helps our customers to enjoy adventures outside for longer.”
Nikwax has been designing and developing cleaning and waterproofing products for 40 years to keep outdoor gear and clothing comfortable, protected and lasting longer. Nikwax is proud of its environmental credentials. Every single Nikwax product is water based, safe and easy to use and has always been PFC free. Factors which are important to outdoor enthusiasts, like cyclists.