Using a proprietary technique, P.U.R.E.™ now reduces carbon emissions even further by up to 70%. The first products using the latest version of PrimaLoft® P.U.R.E.™ will be in store from Autumn/Winter 2022 season.
Originally launched in 2019, P.U.R.E.™ stands for ‘Produced Using Reduced Emissions’. The innovative manufacturing technique has been a key focus for the expert development team at PrimaLoft, as part of the company’s ongoing Relentlessly Responsible™ mission to be as sustainable as possible, without any compromise on its high-performance products.
To achieve the latest version of PrimaLoft® P.U.R.E.™, the specialist team looked carefully at materials, product design and the production process itself, innovating at each step to drastically reduce the carbon emissions produced during manufacturing. PrimaLoft has now transformed the manufacturing of synthetic insulation, which for decades has relied on fossil fuels such as coal and natural gas. This latest version of P.U.R.E.™ technology incorporates a holistic approach that perfectly matches materials, engineered recipes, equipment, and energy production that work together, enabling a significant drop in CO2. The proprietary manufacturing technique saves up to 70% of carbon emissions compared to traditional production methods still widely used throughout the industry.
In addition to P.U.R.E.™, PrimaLoft has also significantly reduced carbon emissions, throughout its entire product range, by using recycled polyester instead of virgin fibres. Since 2015 PrimaLoft has saved an impressive total of 16 million kg of CO2.
“PrimaLoft® P.U.R.E. manufacturing technology is a major step forward in our company's purpose to unleash the full potential of people, products and the planet. It extends our Relentlessly Responsible™ mission further into the process of how we make our products. We prioritize each material, recipe, process and piece of equipment used with the goal to reduce carbon emissions while maintaining our product quality and performance characteristics.” said Mike Joyce, president and CEO of PrimaLoft.
Three new products are being launched in 2022 using the latest version of PrimaLoft® P.U.R.E.™ manufacturing technology and will be available for brand partners to use in their collections from Spring/Summer 2022 season. The new insulation products, all made using 100% post-consumer recycled material, are: PrimaLoft® Gold Insulation P.U.R.E.™; PrimaLoft® Silver Insulation P.U.R.E.™; and PrimaLoft® Black Insulation P.U.R.E.™.
Mike continued: “The significant shift in our manufacturing technique is not the only factor in reducing our carbon emissions. Since 1997, we’ve used post-consumer recycled material in place of virgin polyester to make PrimaLoft products, wherever possible, without compromising our world-class performance. Independent of PrimaLoft® P.U.R.E. ™, this contributes significantly to reducing our emissions. We have determined that we have saved around 16,000 tons of CO2 in this way since 2015. We expect our overall impact to be drastically reduced further as we continue to incorporate more recycled material and expand our P.U.R.E.™ technology across our footprint and product line.”
Alpkit is the first UK brand to use products made with the initial version of PrimaLoft® P.U.R.E.™, with nearly 50% reduced emissions, and will launch the Sierra Insulated Vest for Autumn/Winter 2021. Just some of the other brands using P.U.R.E.™ include early adopter Patagonia (exclusivity in 2019/20), Bergans of Norway, Kodiak and Viking.