Monday, 04 October 2021 08:30

New Adidas Terrex Collection puts the focus on ocean plastic

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Adidas has introduced a new outdoor range for FW21, designed to support its ambition to help end plastic waste.

The collection, which features two hero products, combines the bold style and aesthetic of adidas MYSHELTER with an industry-first collaboration with Parley for the Oceans and synthetic insulation provider PrimaLoft to create a range that is fully functionalfor the outdoor.

Adidas myshelter 1

Adidas TERREX MYSHELTER Parley Anorak and Adidas TERREX MYSHELTER PrimaLoft Hooded Jacket both feature a woven shell made in part with recycled material, featuring PrimaLoft insulation x Parley Ocean Plastic to develop high performance insulation from plastic waste, intercepted from coastal communities and shorelines before it reaches the oceans. The insulation is composed of  100% recycled fibre with key features including being fast drying, lightweight, durable, thermal efficiency and breathable. Additional design features such as two-hand zip pockets and an elastic hood ensure that the wearer benefits from optimum comfort, style and practicality. The Anorak also features a handwarmer cuff to provide extra warmth in the coldest conditions.

Adidas myshelter Shiffrin

The wider range also includes a Non-Hooded Jacket and Pants, which like the hero products are made using no-dye technology, which works with the material’s natural colour to cut out the water thirsty partof the process – the pre-treatment phase of conventional dye techniques. The naturally coloured fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average 60% saving on water and energy.

Carla Murphy, General Manager of Adidas Outdoor, said:“Progress and possibilities; this is what drives us daily at adidas. We believe in exploring the limits of humanpossibilities. At adidas TERREX, we continually look at ways in which we can innovate in performance andhelp reduce our impact on the environment, without compromise on style-something the modern andconscious adventurer is demanding. Progressive partnerships like the ones we have with Parley for theOceans and PrimaLoft have enabled us to push the boundaries of what is possible, resulting inour newFW21 outdoor collection. Partnering with like-minded brands and organizations enables the creation ofinnovative performance solutions that make an impact on helping to end plastic waste. This offers morechoice for the consumer and drives towards a shared vision for a more sustainable future, for product,people and the planet.

Birgit Freundorfer, Design Director at Adidas Outdoor, said:“With this collection, we have set out tocreate a range of products that combine sustainability with performance. These products are aimed at those consumers that love to get out and explore the outdoors,but who also care about the world around them. Not only does the collection look great, but theyare also fully functional for the outdoors, combining the expertise ofPrimaLoftand made in part with Parley Ocean Plastic to help us take another step towards our overall ambition to help end plastic waste.”

The Adidas TERREX MYSHELTER PrimaLoft Hooded Jacket (RRP €220) and Adidas TERREX MYSHELTER Parley Anorak (RRP €250) are available from 1stOctober2021 on the adidas app,via www.adidas.com/terrex and selected retailers