Friday, 13 December 2019 09:54

Adidas Outdoor introduces city kids to climbing through an urban climbing project

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 Living up to the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new pilot project to introduce inner city primary and secondary school kids to climbing.

As part of its mission to bring people to the outdoors and the outdoors to cities, the Urban Climbing Project, introduces the sport of climbing to young people as part of an active lifestyle improving creativity, health and happiness. Challenging the perception of what climbing is and who it is for, the project has started in Manchester, with 83 local schoolchildren from six different primary and secondary schools attending a pilot of the scheme at The Climbing Centre in Ardwick, Manchester UK.

Kids from the ages of 8-14 were offered a comprehensive introduction to climbing with Olympic hopeful Will Bosi. Will ran through the basics of bouldering and rope climbing before they got the chance to climb themselves, for most, their first experience of the sport. The day finished with the children being presented with a NICAS certificate and a Q&A with Will who talked about his journey from young climber to becoming a member of Team GB with the goal of participating at the Tokyo 2020 Olympics where climbing will feature for the first time.


In partnership with the National Indoor Climbing Award Scheme (NICAS), adidas Outdoor hopes to expand the Urban Climbing Project in 2020, offering learn to climb sessions to over 365 kids (1 per day) from inner city schools across the UK. adidas Outdoor UK Director, Lucy Speakman, is excited by the positive change she’s hoping the scheme will bring to young lives:



Too much of life now happens indoors, affecting health, happiness, and creativity. That’s why, as the creator brand in the outdoors, we believe the solution is to get out there. In body, the outdoors is our space to play. In mind, it’s our place to think differently. Adidas outdoor brings people to the outdoors and brings the outdoors to the cities. Because through sport, we have the power to change lives.


Focused on inner city children in deprived areas all of whom are within reach of a climbing centre, Urban Climbing Project challenges the perception of what climbing is and who it is for. In partnership with the National Indoor Climbing Award scheme (NICAS - BMC approved & endorsed), the scheme aims to inspire, grow and retain participation in climbing, focussing on introducing new and young climbers. There are currently 240 walls across the UK signed up to the scheme.