This exciting collaboration will run from 1 May until 30 June, perfectly timed for May’s National Walking Month, encouraging walkers, hikers, and outdoor enthusiasts to step out for a good cause.

AKU will donate £10 (including VAT) from every pair of boots or shoes sold, using code AKNWCK247$99 at the checkout, on aku.co.uk from 1 May until 30 June to the Youth Adventure Trust.  This initiative includes purchases across the entire AKU footwear range (excluding sales items and accessories) giving customers a chance to invest in quality outdoor gear while supporting a charity that transforms young lives through adventure. 

The Youth Adventure Trust helps vulnerable young people build resilience, develop confidence, and gain life skills through outdoor challenges and mentorship. The funds raised will go directly toward supporting their year-round programmes designed to inspire and empower the next generation.

"We’re thrilled to support the Youth Adventure Trust and their incredible work," said Rob Stonehouse, Head of Sales and Marketing at Ardblair Sports Importers (AKU distributors for the UK and Eire). "Walking and the outdoors are central to what we do, and this initiative allows our community to make a tangible difference just by choosing AKU."

Philippa Cox, Corporate Partnerships Manager, Youth Adventure Trust, comments:

"The Youth Adventure Trust are thrilled to be working with AKU.  Through this promotion AKU and their customers will be leaving a tangible legacy by supporting vulnerable young people to get outside and active whilst also building confidence, resilience and positive aspirations."

By shopping at aku.co.uk customers can gear up for their adventures and help ensure young people have the opportunity to discover their potential through the outdoors.

For more information, visit aku.co.uk or youthadventuretrust.org.uk.