The team at HorizonSports has created a dedicated #itsgreatoutthere channel with content designed to inspire more people to get active in the outdoors. In addition, the two partners have revealed a special subscription offer for members of the public to use and share with family, friends and colleagues.
Following the instructions at www.horizonsports.com/itsgreatoutthere and using the code i8EDm2JV, people can secure two months of free access to HorizonSports.tv, followed by a 40% discount on an annual ‘gold’ level subscription to the platform. In addition, everyone who takes advantage of the offer will be helping the coalition, as the #itsgreatoutthere campaign will benefit financially from each annual subscription that is redeemed this way, allowing for more investment in projects such as the #itsgreatoutthere grants programme.
The collaboration extends further, with extensive cross promotion by both organisations. Videos that appear on the new #itsgreatoutthere channel will also be added to www.itsgreatoutthere.com
and a weekly schedule of programming will be published by both partners and promoted through social media. In addition, HorizonSports will promote #itsgreatoutthere through all of its own platforms, reaching over 300,000 viewers across Europe.
Andrew Denton, secretary general of the It’s Great Out There Coalition, comments: “We’re excited about this collaboration with HorizonSports, which will help us to reach new and even bigger audiences with positive, dynamic and inspirational content about outdoor participation. I urge people to go ahead and take advantage of the offer themselves and share the details with their own networks.”