Thursday, 18 November 2021 10:56

Jack Wolfskin puts forest before November discounts

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Going against the trend of deep discounts during the November shopping season, Jack Wolfskin, this month is focusing on environmental protection first by contributing proceeds from purchases to protect ancient forests in Central Europe.

Jack Wolfskin is providing € 100.000 from the proceeds of its Nature Counts campaign, which runs from November 26 to 29 across the DACH region, Belgium, Luxembourg, Italy and the UK, to a forest conservation project run by Wohlleben’s Forest Academy. The aim of the campaign is to ensure the protection of 25,000 m² of ancient beech forests in Central Europe through a corresponding 50-year lease.

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“Jack Wolfskin is focused on promoting sustainable consumption and discovery in nature during ‘Black Week’ and is raising awareness around the protection of forests,” said Jack Wolfskin CEO Richard Collier. "

Sustainability has been an integral part of Jack WolfskiN’s culture and strategy since the company was founded in 1981. it is a priority in all areas of the business, from product development and the supply chain to advocacy. Jack WolfskiN believes it has a responsibility to promote sustainable purchasing and to this end works continuously to improve the quality and durability of its products, and educate consumers about protecting and enjoying outdoor environments.

The forest academy works to protect forests worldwide and aims to increase awareness of the importance of forests, and provide education about ecosystems to achieve better conservation. for more information on the initiative and Jack WolfskiN’s sustainable commitment, visit: www.jack-wolfskin.com/nature-counts.