Since their founding in 2003, they have believed in doing the right thing, together. That first year, KEEN diverted $1M of their advertising budget, a lot for a 1-year-old company, to respond to the 2004 Indian Ocean tsunami and earthquake. This fearless approach to supporting communities in need continues today. In January of 2025, they delivered $2.8M in product to neighbours in California and $30,000 to Mutual Aid Organizations after the LA fires. 2 months later, following the Myanmar earthquake, they sent $50,000 of direct relief to employees and their families from their factory in Thailand and the UNHCR.

KEEN continue to lead with values and 2024 was no different. During this year they reimagined their iconic Targhee hiker by solving the issue of delamination through KEEN.FUSION technology – an  innovation using heat and pressure instead of toxic glues and solvents to mechanically bond the sole to the upper. Not only does this help KEEN shoes last longer, it also uses 3.5x less energy than traditional manufacturing processes.

Last year KEEN began supporting the National Walking Challenge in the UK and continues to support ‘It’s great out there’ coalition helping individuals and communities to explore the outdoors safely and responsibly.  Other highlights from the EMEA region included: