Following an illustrious career that saw her crowned DH World Champion and Enduro World Champion multiple times, form her own race team, and coach some of the sport’s top riders, Tracy Moseley has shifted her focus from podiums to pump tracks and playgrounds, encouraging riders of all ages to discover the freedom, fun, and connection that cycling brings.

Tracy Moseley comments: “Cycling has shaped every part of my life. Now, as a parent, my passion is helping families experience that same excitement and confidence on a bike. Partnering with Altura allows me to share that message with riders of all ages and abilities.”

Image credit - Pete Scullion

Tracy’s extensive experience, combined with Altura’s deep commitment to creating accessible, inclusive cycling apparel, makes the partnership a natural fit. Together, they aim to inspire the wider public, and particularly families, to embrace cycling as a lifelong source of adventure, wellbeing, and connection.

Ian Young, Altura’s head of brand, comments: “Tracy’s journey from world champion to cycling advocacy champion aligns perfectly with our belief that cycling is for everyone. We’re thrilled to work with someone who embodies both elite performance and the simple joy of the ride.”  

Image credit- Jerry Tatton

Alongside working on a variety of projects that promote the benefits of cycling, Tracy will also be attending events across the UK. She will race in multiple different disciplines, providing the perfect opportunity to put a variety of Altura products through their paces and input valuable feedback to the development team.

For more information about Altura, visit www.altura.co.uk.