(Bristol, UK) – Riding high on the back of three-figure organic growth in 2024, pre-order apparel pioneer, Kostüme, has announced the launch of a Crowdcube crowdfunding campaign, offering customers and the public a chance to participate in the Bristol Brand’s future success.

With its laser focus on product quality, sustainability and customer satisfaction, Kostüme currently has the highest Trustpilot rating of any cycling apparel brand and has already won a number of product and business awards, with one veteran industry reviewer describing their bib shorts as ‘the best thing I’ve put next to my skin’ in a 10/10 review.

 Kostüme feat. Kai & Sunny landscape

Kostüme’s small batch pre-order model means only products that are already sold get manufactured, effectively eliminating the overstocking, discounting and high volume of returns that has plagued the industry in recent years.  Cutting this waste not only means a dramatic reduction in its environmental impact, it also allows Kostüme to spend significantly more on the final specification of its products without passing the extra cost onto the consumer.

The clearest benchmark of Kostüme’s unique approach is best illustrated by the fact that sales grew almost 200% in 2024, despite zerio use of paid ads or performance marketing.  With customers direct in 29 countries, this 100% organics growth is attributed to exceptional product reviews and word of mouth, plus a growing awareness and understanding of the benefits of the model.

Having already secured backing from the ex-Chairman of Wiggle, Kostüme’s Crowdcube campaign launches publicly on January 30th, with the majority of its investment target having already been committed at the time of writing via exclusive early access for its customers.

Kostüme founder and CEO Ed Bartlett said ‘This new investment will enable us to accelerate a number of key areas of our growth strategy, including finalising our winter insulated range, introducing direct fulfilment for EU customers, plus important circularity initiatives including repairs and a take-back scheme. It will also allow us to plan much further ahead, which in turn will help us to further reduce the lead time between pre-order and delivery. I’m very excited to be able to extend this opportunity to our loyal customer base and beyond, thanks to Crowdcube’s exceptional reach and reputation.’

 Ed Bartlett Kostüme credit Fergus Coyle

The Crowdcube campaign also includes a range of ‘money can’t buy’ rewards to backers, from sustainably made stickers and patches, to limited art prints, exclusive investor events, and even the opportunity to have a one-off jersey made from on your own design.

Visit https://www.crowdcube.com/companies/byVmdq/pitches/lRvpGl for more information.