The investment will include a new ‘Sprint Team’ that will bring certain lines to the market quicker than through the standard process. The team will build on the brand’s renowned Extrem range and expand its outdoor lifestyle offer, reflecting the increasing number of consumers who are realising the benefits of, and spending more time participating in, outdoor pursuits. Berghaus, part of the Pentland Brands group of companies, is now recruiting to 11 new roles that will be based at the Pentland Brands North East HQ in Sunderland, plus three positions in its footwear division at the Pentland Brands global HQ in London.
The product and innovation team will be led by a head of category and a head of design. Applications are now open for the vacant head of category role, while long-time Berghaus team member James Hodgson has been promoted to head of design. Hodgson has worked for the brand for 15 years and has been responsible for the development of many iconic, award winning innovations, including the introduction of water resistant down to the outdoor apparel market and the launch of the world’s lightest waterproof jacket.
The head of category and head of design will work closely together and lead the teams responsible for delivering the product and innovation developments that will help Berghaus build on its growth of recent years. The Sprint Team will allow Berghaus to work more effectively with retail partners, in a way that better reflects the rapidly changing market. Meanwhile, the brand will also redouble its focus on creating ground-breaking products for the specialist outdoor sector through its Extrem range, continuing a thread of technical cutting-edge innovation that stretches back to the early 1970s.
Already confirmed in the new structure is Graeme ‘Grim’ Paige, who has been promoted to category manager. Paige has worked at Berghaus for over a decade, in a variety of sales and product roles, and recently led a first-to-market partnership with W.L. Gore and Associates, introducing a new range of successful Berghaus GORE-TEX® products in the UK.
Kev McFadyen, Berghaus brand director, comments: “Berghaus has a truly phenomenal product heritage and this brand has always been a pioneer in our sector. We’re determined to be at the forefront of where outdoor product innovation goes next and this investment demonstrates our commitment to the industry. We have a genuinely world-class base here in the North East and some incredibly talented people, such as James and Grim. Now we’re offering outstanding opportunities to other talented and motivated individuals – they have a chance to come and join an iconic brand, a growing business and a passionate team.”
The Berghaus product development team is based in state-of-the-art headquarters in North East England, with facilities that include a sample and cutting room, and a fully-equipped laboratory for testing the performance and durability of fabrics and components in controlled conditions. As well as on site testing, Berghaus runs an extensive outdoor programme before launching products, involving professional testers, sponsored athletes and its own teams. Information about the vacant roles, along with details of how to apply, can be found at www.pentlandbrands.com (see ‘Note to editors’ below for the full list – some positions are not listed on the site yet, but will be in the near future).
To find out more about Berghaus, visit www.berghaus.com.