Thursday, 07 June 2018 11:22

LifeStraw commits to reducing plastic use & to only work with recyclable plastics

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This year LifeStraw commits to reducing the amount of plastic used in its products and packaging, and only work with plastic materials that are recyclable – whilst helping consumers to limit the amount of plastic they consume.

As global concerns over plastic use continue to develop, LifeStraw, is on a mission to reduce the amount of plastic in our environment and our bodies.

Independent tests have revealed LifeStraw’s single-stage and two-stage filtration systems remove 99.999% of microplastics from water.

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But microplastics aren’t only restricted to contaminated water. Recent analysis of 259 bottles of drinking water across 11 different worldwide brands found an average of 325 plastic particles for every litre of water. Microplastics were found in 93 per cent of water bottles tested. And further tests on tap water found 72 per cent of samples taken in the UK were polluted with plastic particles.

lifestraw 2LifeStraw believes we have a responsibility to provide alternatives for safe hydration for consumers, as well as communities in need, and to minimise single-use plastic bottle pollution. One LifeStraw product provides up to 8,000 water bottles’ worth of safe drinking water.

Alison Hill, Managing Director of LifeStraw says, “We believe our responsibilities go beyond our products. Our obligation is not just about minimising our footprint, but also about maximising positive social and environmental impacts for every community that our products touch. “We see the issues of plastic waste, ocean plastics and the rise of microplastics in water sources as one of the biggest threats we will face in the next ten years. This year LifeStraw is committed to reducing plastic in our supply chain, ensuring our products can be recycled, moving towards product design that is repairable rather than disposable and finding areas we can use existing plastic waste, like ocean plastics.”

LifeStraw introduces two new products to the consumer market both of which will also contribute to their social cause efforts which means for every product bought, LifeStraw delivers safe drinking water to a school child in a community in need. This March, LifeStraw achieved a proud milestone and reached their one millionth child through their cause efforts.

LifeStraw Universal

LifeStraw’s award-winning technology has now been developed into the first-ever bottle adapter with a 2-stage filter. It allows many of the most popular water bottles to be turned into powerful water filters, including Hydro Flask, Klean Kanteen, Camelbak and Nalgene.

The first stage features a hollow fibre membrane that removes bacteria, including E. coli, protozoa and microplastics. The second filter has an activated carbon capsule which reduces chlorine, improves the taste, reduces bad odour and removes organic chemical matter – including Pesticides and Herbicides. Two different sized caps allow the adaptation of standard and wide mouth drinking bottles and includes a leak proof lid with carry hook and travel bag.

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LifeStraw Play

The LifeStraw Play is the only two-stage filtration water bottle designed specifically for children. This 10 oz [285 ml] water bottle incorporates LifeStraw’s two-stage filtration and a sturdy leak-proof design into a practical bottle that offers safe drinking water when travelling or in places where the tap water might not be drinkable.

This is a robust bottle and available in five bright colours: Stormy, Wildberry, Sky, Slate and Lime with a personalisation feature on the cap. Easy to clean it’s the perfect everyday use bottle for children whether using for a hydration break during a football match or for a top up during a hike.

Plastic Facts:

  • One million water bottles are used per minute globally
  • By 2050 the ocean will contain more plastic by weight, than fish
  • 80 per cent of the total marine debris floating in the world’s oceans are plastics
  • 150 million tons of plastics are floating in our oceans
  • 267 species around the world are harmed by plastic